“The century of the self”

A must see, highly interesting documentary on the construction of our modern behaviour of consumption. Through this documentary I discovered many interesting things and among them Edward Bernays, conceptor of the marketing and public relation as we know them today. Especially love the small part about  how he  transformed the way we view women smoking, changing the cigarette into a symbol of empowerment, calling it “the torch of Freedom”. I appreciate greatly how he annalized human behavior using Sigmund Freud’s theory and apply it to make the mass buy things they don’t “need” but “desire”. I invite you to comment on your feedback so we can discuss further into the subject !

The best way to spent 3 hours of your life.

Ps: I added Edward Bernays books to my wish list, you should too !


The Chaøs Chrønicles – Fragments on ARTE Creative!

If you follow me on facebook you might know a little bit more about this prøject.

If you don’t … the ”Fragments” is a series of short films developed for the ARTE Creative platform. The short films are part of the bigger project, our Chaøs Chrønicles realised one at a time total of 5 episodes coming out in the couple of month !

 You can discover the Fragment I – The forgotten on the ARTE platform and on our blog ; )Next Fragments coming up Monday August 4, stay tuned !!

10487406_255864331289446_2409702667300324357_n In the meantime you can also enjoy our original soundtrack and photographic journal with new content uploaded daily on instagram !